Dive into the Pink, Inc. was started in 2015 by Allison Vitsky, a breast cancer survivor, veteran scuba diver, and underwater photographer, who wanted to raise money to fight cancer in an unconventional way - by going scuba diving with friends.


Our dive charters and dive trips let divers get together for fantastic dive adventures knowing that 100% of the proceeds will go towards survivor support and breast cancer research. And because demand for participation exceeds the number of divers we can accommodate on charters and trips, we also hold an annual underwater photo competition (the “Think Pink” contest), and an annual online auction of dive-related trips, gear, apparel, and jewelry. 


Our funds are split between the Young Survival Coalition (YSC) and the Guise Laboratory at Indiana University.  The YSC is an international organization dedicated to the critical issues of young women with breast cancer - specifically, we support and promote the YSC's incredible patient support network. The Guise Laboratory is part of the Department of Endocrinology at Indiana University; funds are earmarked for a project examining whether characteristics of the bone marrow microenvironment can alter or promote the spread of breast and other cancers to the bones.


We are a salary-free, low-administrative cost 501c3 organization. 

FEIN 811215735

Registered as Charity # CT0249420 with the California Attorney General

We are a California Tax-Exempt organization


  • Our 2016 taxes were filed with the IRS by 990-on January 19, 2017. 

  • Our 2017 taxes were filed with the California Franchise Tax board  by 990N on January 7, 2018 and with the IRS by 990N on February 20, 2018

  • Our 2018 taxes were filed with the California Franchise Tax Board and the IRS by 990N on January 28, 2019

contact us at info@diveintothepink.org